BFORE is a brand strategy and integrated communications agency for beauty, wellbeing and lifestyle brands, based in the Middle East.
We bring a consultancy-led approach to beauty, wellness and lifestyle brands to deliver large-scale, impactful results.
Founded by Bridie Forster, BFORE is built with expert knowledge of the beauty and wellness industry in the Middle East to drive meaningful outcomes for our portfolio of brands.
“Bridie has been a true asset to work with over the course of many years. As someone who understands luxury beauty inside and out, she understands what resonates with editors and audiences and communicates every subtle aspect of her brand messaging authentically and with passion.”
Michaela Williams, Beauty Director, Vogue Arabia
“Knowing Bridie Forster for more than 15 years, I've seen her thrive as an exceptional PR and consultant in the beauty industry. Her steadfast loyalty and unwavering consistency have been key to her success. She possesses a unique blend of expertise and passion that enables her to consistently elevate brands and create meaningful connections in the beauty community with clients and press”
Valia Taha, Group Editor In Chief, ELLE Arabia
“Bridie is the go-to for beauty and wellness in the region. Her network and sound understanding of the GCC VICs are unparalleled. She has extensive regional and international experience and is a dream to work with.”
Sally Matthews, Creative Director and KOL
“I have had the pleasure of collaborating with Bridie on various projects across our brands and throughout the GCC region at Estée Lauder Companies and Dior. Her passion, expertise, dedication, and excellence always leave a lasting impression. Bridie's commitment to delivering exceptional results makes her a valuable asset in the beauty PR industry. What sets Bridie apart are her work ethic, dedication, creativity, commitment, and credibility.”
Obeida Danhach, Publisher, Marie Claire Lower Gulf & KSA
“Bridie cuts through the PR noise. Her pitches are spot-on for Dubai's beauty scene, and her understanding of local trends leads to truly innovative launches. Bridie gets Middle Eastern beauty – a constantly evolving scene that demands a finger on the pulse. Her connections speak volumes about her influence, and every launch or event becomes a unique experience. We've collaborated on countless exclusives – interviews, features, shoots and each one is a delight. With Bridie, I can rest assured. The job won't just get done; she'll elevate it. A must-have partner for luxury brands!”
Frankie Jabarkhyl, Beauty Editor, Grazia Middle East
“I was lucky to have worked with Bridie Forster on many occasions; both creatively and professionally. Her appreciation and respect for (the) art form is a rare quality in the cut-throat corporate beauty and fragrance industry. Her attention to details and very clear objectives made it very easy to work together and create best practice productions.”
Ali Khadra, Founder, Sorbet
“Working with Bridie Forster has been an absolute pleasure and one of the most rewarding professional experiences I've had in this industry. Her vision is truly inspiring, and her meticulous attention to detail ensures that every aspect of any project is refined and perfectly executed. What sets her apart is her remarkable ability to seamlessly bridge both worlds, creating concepts that are not only innovative but also culturally resonant. Her dedication and passion for her work make her one of the best people to collaborate with in this region for any project that demands excellence and creativity.”
Yasmin Al Mulla, Emirati designer and KOL